Fotolog Selects StrongMail as Email Platform for World's Largest Photo Blogging Site
Monday, May 21, 2007
Redwood City, CA - (BUSINESS WIRE) - StrongMail Systems, Inc., the innovation leader in email infrastructure software, today announced that Fotolog, the world's largest photo-blogging community and third most actively used social network on the Internet, has selected StrongMail to further enhance its member experience and accommodate explosive growth with a reliable platform for marketing and transactional email.
With a growth rate of one million new members every six weeks, Fotolog generates a high volume of transactional email from member registrations and automatic notifications of blog posts, photo uploads and other community-building tools. Extremely popular in Latin America and Europe, Fotolog's members have posted more than 200 million photos and 2 billion guestbook comments. Fotolog's sharing and collaborative environment depends heavily on the reliable and prompt delivery of email to its 8 million members across 200 countries. Ensuring the successful delivery of its transactional email is particularly important, as these messages facilitate member growth, activity and retention.
By standardizing its transactional and marketing email on the StrongMail platform, Fotolog will have the high performance architecture required for expedited delivery and the visibility and bounce management tools needed to maximize deliverability. StrongMail is replacing an internal freeware-based system that was unable to scale with Fotolog's growth or address deliverability problems moving forward. With StrongMail, Fotolog will be able to maximize delivery of photo-upload confirmations, email posting verifications, new content notifications and other critical operational messages.
"As Fotolog drives explosive growth around the world, we are continuing to update our member experience in order to further build and realize the full value of our large and engaged member base," said John Borthwick, CEO of Fotolog, Inc. "As we build one of the world's largest social media networks at the intersection of digital photography, blogging and social networking, we need an email platform that can scale reliably, and StrongMail will play a pivotal role in keeping our community informed of new user-generated content and updated account information."
After evaluating several solutions, Fotolog found StrongMail to have the most complete, turnkey solution for maximizing deliverability and accommodating its rapid growth. StrongMail's smart bounce management tools will play a pivotal role in proactively identifying and addressing potential deliverability problems. Fotolog will also rely on StrongMail's Live Updates technology to continually optimize its email delivery to major ISPs and corporate domains.
"By selecting Strongmail, Fotolog demonstrates the important role that email plays in supporting Web 2.0 companies," said Dave Lewis, vice president of market development at StrongMail Systems. "Instead of signaling the demise of email, the momentum behind user-generated content is actually driving these companies to rely more heavily on email to foster the engagement and interactivity on which social networks thrive – and StrongMail provides the perfect platform for ensuring their success."
About Fotolog, Inc. / www.fotolog.com
Fotolog, Inc., the world's largest photo-blogging community and the third most actively-used social network on the Internet, has become a global cultural phenomenon. Over eight million member accounts from more than 200 countries have shared more than 200 million photos since the site’s inception in October 2002. Fotolog has grown 100 percent virally since its founding in 2002, with no marketing. The site provides a platform for members to share experiences and connect with others across the globe by bringing together the power of social networking, photo sharing and blogging in a unique user experience.
About StrongMail Systems, Inc. / www.strongmail.com
StrongMail Systems enables companies to realize the value of digital messaging with high-performance servers that simplify and enhance outbound email systems. StrongMail servers integrate a complete set of delivery, tracking and management capabilities into a single platform to "business-enable" email and other digital messages, allowing companies to build new revenue streams, improve customer loyalty and reduce costs. StrongMail servers integrate with existing business applications to unlock the potential of digital messaging for enterprises, service providers and ISVs. StrongMail is located in Redwood City, CA and is funded by Evercore Partners, Globespan Capital Partners and Sequoia Capital, the venture capitalists behind Google, Yahoo!, Cisco and Apple. To learn more about StrongMail Systems, visit www.strongmail.com.