Internet Company: Angie's List
Company Overview
Using honesty and trust as its guiding principles, Angie's List was created to give homeowners a worry-free approach to searching for and hiring home service contractors. Members of Angie's List use the website to search for high quality home service companies, all of whom have been rated and reviewed in categories such as price, quality, responsiveness, etc., by fellow Angie's List members. The tight community of members ensures great integrity of the reviews. Companies are barred from adding themselves to the list allowing the community based review system to remain free from bias. An Angie's List referral forces contractors to be up front and professional when dealing with the consumer and creates a win-win experience for the savvy homeowner and conscientious service provider.
BV Insight - Why is this company interesting?
Through its growing membership of 400,000 in 50 cities, Angie's List posts more than 5,000 new reviews a month. This unique community has cornered the market of homeowners who look for an honest approach to sourcing, evaluating and selecting contractors. AL addresses a large, rapidly growing market. It also offers a compelling value proposition to both of its constituents: measurable, superior results for local advertisers and trustworthy content and evaluations for consumers.
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