Communications Software Company: AppFolio
Company overview
AppFolio creates complete, easy to use, software-as-a-service business solutions for multiple vertical markets. Their first flagship product, AppFolio Property Manager, is an easy-to-use web-based property management software solution designed to help professional residential property managers focus on growing their business, not their staff or information technology.
BV insight
Founded by a team of proven technology leaders, AppFolio is bringing the power of software-as-a-service to vertical markets that have traditionally been served by a multitude of smaller vendors selling software based on the traditional license model. New subscription-based, user-friendly hosted products that AppFolio's founding team pioneered with GoToMyPC at previous portfolio company Expertcity (sold to Citrix) will provide a new level of functionality and ease of use. The combination of an experienced team that knows how to create compelling products, and the large potential for subscription based services in various vertical markets put the Company on a fast growth track.
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