Internet Company: BlueKai
Company Overview
By aggregating valuable shopping and research behaviors across the Internet, BlueKai is building the world's largest online data exchange for "intent data". The BlueKai Data Exchange enables partners to leverage quality data to boost ad targeting across any media. Publishers can also participate as data sellers to increase revenue in a privacy friendly way. Unlike ad networks, BlueKai does not sell ads or impressions. The goal is to create a more effective online marketing approach that is driven by intent data and advocacy for consumer participation.
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