Digital Media Company: K2 Network
Company Overview
K2 Network is the leading US service provider for Korean online games. What HBO and NBC are to cable and television networks, K2 is the equivalent for Massively Multiplayer Online Role Playing Games (MMORPGs), the fastest growing segment of the online gaming market. K2 Network offers western players a selection of the best Korean online games, a superior gaming experience and a rich community of millions of gamers. With an innovative business model, K2 Network is offering free game downloads but charging gamers for advanced gaming features which encourages new sign-ups while maintaining overall healthy gross margins.
BV Insight - Why is this company interesting?
By acting as a distributor/licensor of online games as opposed to a game developer, K2 does not bear the large upfront development costs and the risks associated with the very hit-driven nature of the online gaming business. Instead, K2’s strategy is to build relationships with leading game developers and offer a diversified portfolio of high-quality games already proven in Korea.
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