Internet Company: Peanut Labs

Location
San Francisco, CA, USA

Company Overview
Peanut Labs, based in San Francisco, is a rapidly growing online market research network for the 24-and-under demographic. The company embeds its survey technology into social network sites, which engage users to participate in market research studies with incentives. By aggregating, integrating and profiling millions of members across 60 sites the Peanut Labs network is able to gather high quality data from more than 20 million users.

BV Insight - Why is this company interesting?
Peanut Labs presents many solutions to the market research industry. First, it offers community network sites such as Facebook, LiveJournal and OkCupid a means to monetize their sites by sharing revenue received from market researchers. Secondly, by collecting data online rather than offline, Peanut Labs significantly cuts the costs to market researchers where $17 billion was spent last year. Finally, the company is able to access the hard to reach and much sought after under-24 demographic and is now the largest provider of online surveys to this market. After only a few months of operations Peanut Labs began to turn a profit, proving a successful model.

Portfolio

Internet Company: Peanut Labs