Digital Media Company: YuMe

Location
Redwood City, CA

Company Overview
YuMe is an exciting early stage, rich media company that will address one of the most fundamental challenges of advertising today. YuMe’s technology will enable advertisers to fully customize video and rich media advertisements on a continual basis, while cost-effectively reaching a large and untapped consumer market with dynamic targeting along all relevant dimensions. YuMe also offers websites and other publishers of all sizes the opportunity to drive significantly more value in monetizing their web properties.

BV Insight- Why is this company interesting?
Leveraging a steady increase in broadband penetration in recent years, YuMe is creating a highly efficient, next generation online advertising network combined with a revolutionary, video advertisement delivery platform. This platform allows YuMe Networks to help monetize broadband video using advertisements on every view, anywhere, anytime and to any IP device.

Perspective
"Partners at BV Capital understand what it takes to make a mark in this new media age. They are energetic, enthusiastic and posses the can do attitude that every entrepreneur yearns for in their investor. I am thrilled to have them as partners of YuMe Networks" -Jayant Kadambi

Portfolio

Digital Media Company: YuMe